Customer numbers are dropping while existing customers are increasingly price-sensitive, unresponsive and disloyal. Increasing competition, escalating marketing cost and diminishing profitability is the ‘new normal’ …. and is prompting many business’ to question their profitability and viability.
An understanding of your business strengths and weaknesses is critical in its ability to mitigate existing threats and leverage future opportunities. Assess current marketing strategy & deployment to uncover unprofitable campaigns and discover ways to maximise marketing return on investment.